Hi, I'm Joe.
Fishing has been part of my life for as long as I can remember - some of my earliest memories are early mornings on the lake with my dad. We’ve spent decades out in the sun, casting lines, cooking outside, and just enjoying the quiet.

That love for the outdoors, and the time we’ve shared in it, is what led me to build something better. The fannd™ hat company started as a simple idea to make those moments a little more comfortable.